Changing how change happens.

What Azulin Offers

The AI Advantage

Individual AI Fluency

The AI Advantage education program offers 1:1 coaching and small group workshops with power techniques to make AI work for you. Perfect for busy people who want to maximize their productivity and boost their confidence with AI.

Organizational AI Adoption

Organizational AI Adoption

Accelerate your organization's AI journey by identifying exactly where AI adds the most value. I'll help your teams confidently embrace new technologies, driving productivity and enhancing your competitive advantage.

Behavior Change Management

Behavior Change Management

Drive lasting organizational change by leveraging behavioral science. Together, we'll uncover what motivates your people, design targeted interventions, and make change intuitive—so your teams adapt quickly, smoothly, and sustainably.

Digital Transformation & Innovation

Digital Transformation & Innovation

Transform your organization seamlessly with practical, human-centered strategies. I'll help your team adopt technologies and processes that genuinely enhance their work, resulting in smoother transitions, increased efficiency, and stronger team buy-in.

About Azulin

Founder and Principal of Azulin, Lori Furman is a human-centered technologist at the intersection of digital adoption, learning & development, customer experience, and behavioral design. With a master's in Organizational Development and decades leading teams within Fortune 50 companies, she brings a human-centered lens to AI enablement to help individuals and organizations adapt and thrive.

Previously, Lori led IT innovation and digital talent development at a Fortune 15 company, served as director of online customer experience for a top retail company, and currently serves on the board for the University of San Francisco's Strategic AI Program.

Lori Furman

Ready for a change?

Schedule a consultation with Lori to discuss your challenges and explore how Azulin can help you achieve your goals.

Book a Free 15-min Chat